I'm a Product Designer based in Toronto, Canada. I have 5+ years of experience in qualitative and quantitative research.
The foundation of my design approach rests on three key elements: Being Intentional, Empathy, and Design Testing.
I am a firm believer of every design decision being intentional. I ensure that my design process has a purpose - each step informing me about the next step.
To design for the user means to understand the needs and motivations of our user. Being able to empathize with the user allows me to design with the user in my mind.
Getting the user’s feedback throughout the design process and after the product has shipped remains an integral part of my design process.
Check out my work below.
Mini case studies that I enjoy doing in my free time!
